Document: Set up communication and digital media for a new company (by Cronos). Need to design different storylines for various target groups.
WAY OF WORKING: I took the lead and facilitated a team of 7 people during 2 intensive weeks. We were able to design content for different storylines. Tools were used, such as: design archetypes, day in a life, personas, etc. Design thinking principles were fully applied. SOLUTION: Development of 4 different storylines for companies, students, parents and mentors. Further exploration and analysis about the offer, the mission and vision of the company as well as the execution of fun exercises such as coolhunts and trend analysis.