Seasoned marketing & sales leader, with an entrepreneurial business drive and specific experience in the sports marketing, consumer goods (FMCG/CPG), digital commerce, tech and entertainment landscape!
Always combined a fulltime position in business development & marketing (Repucom/Nielsen Sports, GfK, Coca-Cola, Decathlon), with own boutique digital sports & entertainment marketing agency MCMC, that was acquired by Music & Sports Marketing Agency WAVE mid 2019.
Former Jury Member of the European Sponsorship Awards and Chairman of the BABM E-Commerce Steerco. Furthermore, Sports Marketing lecturer at The Football Business Academy in Genève (and several universities in Belgium). Advisory Board Member at Cycling Tech scale-up Classified Cycling, premium event agency John&Jane, sports retailer NXT Concept, marketplace agency Merkado, Pro Cycling Team Qhubeka, etc.
Areas of Expertise/Experience:
✓ Business Partnerships & Sponsorships
✓ Sports Marketing & Experiential Marketing
✓ (Online) Entertainment & Gaming Business
✓ FMCG, Retail, Ecommerce, Marketplaces, Omnichannel and Digital Shopper Marketing
✓ Digital / Social Media
✓ Content Marketing & Creative Copywriting
✓ Business Development, Account Management & Active Sales Hunting
✓ Strategy & Insights
✓ Team Leadership
✓ Entrepreneurship
