- Responsible for the realisation of Audi Belgium’s yearly marketing plan including all ATL and digital marketing activities supporting all new car introductions, second hand network and event support. - Responsible for the global ATL and Digital Marketing budget. - Responsible for agency briefings and coordination of the various agencies (creative, media buying, digital, SEM, social). - Constant optimisation of communication flow plan. - Responsible for the digitalisation of the ATL budget. - Realisation of effective yearly media deals. - Data analysis. - Reporting to the marketing manager and to Audi AG headquarters. - Responsible for the Belgium agency pitch. - Constant monitoring of yearly KPI’s and proposing strategies to achieve goals. - Implementation of very regular market research and creating tactics to tackle hazards. - Communication to dealer network and interaction to support their marketing initiatives.
- Digital Marketing Strategy - Communication Strategy - Conversion based mindset - Digital analytics expert - Social Media Strategy - Google Adwords (Search, Google Display Network, Youtube) & Facebook ads specialist (Facebook & Instagram) - CRM and marketing automation processes - Creative approach
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