Developed and led the launch of European Social Media & Digital Strategy for international clients of infectmedia (ING, Timberland, Freddy, Juicy Couture, WPG, Maserati, Suske & Wiske, Marc Jacobs, H&M, Careho Hotel Group, Claska) Directly responsible for the planning, strategy and execution which required constant internal presentations to c-suite leadership. Tasks included market research, competitor analysis, media buying, messaging, platform choice and development. Managed multiple interactive agencies and digital service providers. Collaborated with 17+ interactive and creative agencies on website launches, updates and digital asset creation and development (BBDO, Ogilvy, ...) Managed interactive agency selection process for brand teams. Directed relationships with specialized partners for search marketing, web hosting, server security, digital analytics, competitive intelligence, online coupons, and online video. Google/Youtube, Facebook, Twitter, Foursquare. Email
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