At Randstad, I launched and coordinated a business-aligned content strategy, effectively bridging various brand segments. This led to the development of a quarterly content plan tailored to target specific audience groups. Collaborated closely with agencies and internal stakeholders on a daily basis. Additionally, facilitated partnerships in line with the content strategy and established protocols for community management and internal ambassadorship.
At ICI PARIS XL I led the creation and execution of the content marketing strategy, culminating in the successful rollout of a quarterly content plan across various owned channels. Efficiently collaborated with external agencies and internal teams, demonstrating strategic thinking and effective project management.
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