Guide operation units to identify and adopt business opportunities through analytics. Identify business opportunities through additional data collection and analytical capabilities Advise & define the data strategy component in the business plan of different brands Translate the data strategy component of strategic plan into an analytical roadmap Shape and define projects to execute roadmap Train teams & provide troubleshooting support during realization of roadmap projects
As Data & Performance Manager I coordinated our data-team on: Data-strategy: helping our teams to better understand the impact that data could have on our business and to define a solid strategy, as well as a concrete roadmap (including project deliveries by internal & external parties and data solution support) in order to realize this impact. Performance management: coaching teams & colleagues on the use of data and BI, as well as keeping track of the different team and business KPI’s in order to achieve our targets.
The responsibility of the Online Acquisition Manager at ColliShop (part of Colruyt Group) was to focus on online media strategies and holistic planning approaches across Search, Social, Display, Mobile, Video, Affiliate and Programmatic channels.
As a Performance Specialist it was my goal to translate the marketing strategy of a client to a profitable and performing digital strategy. With the right insights and tools I tried to reach clients goals and provide them with new business & marketing opportunities.
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