I'm a senior marketing consultant with a proven track record as a Marketing Manager (Master Foods, Brewery Palm, ...) and as a Strategic Planner (Saatchi & Saatchi, Duval Guillaume Dialogue, ...).
Besides, I'm a sports addict & entrepreneur with special interest and expertise in Sports Marketing (Golazo, Antwerp Sports City, Merckx Cycles, Beyond Biking, ...).
Building an authentic & meanigful brand, and creating brand experiences that matter, is what i stand for. I always aim to work for meaningsful businesses, themes like sport promotion, mobility, care & health improvement, circular economy, food sustainibilty, etc..
I run projects, strategy-only, or, from strategy to execution. My style is straightforward and no-nonsense, very efficient and businesslike. I always stay positive, passionate, and commited.
I prefer to be called an innovation designer, in stead of a marketing consultant. I might help you see things differently.
